How to achieve the best customer experience (anytime, anywhere and on anydevice). Written by Andrej Guštin and Igor Smirnov Many companies in diverse industries are struggling to design perfect cross-channel experiences for their customers – solutions that incorporate the advantages of digital technology to provide their customers with invaluable personalized, up-to-date and on-time service. Improving [...]
Pri pogovoru z izvršnimi direktorji, vodji financ in kontrolinga, vodji marketinga ali odgovornimi za nabavo in prodajo, se pogosto spomnim na jadranje. Podjetje je v mnogo čem podobno jadrnici, trg pa morju priložnosti in poti, ki jih veter in valovi neusmiljeno spreminjajo in od nas terjajo strateške odločitve in taktične manevre. Kako bomo trimali jadra v svojem podjetju, je še posebej [...]
Temeljni cilji marketinških aktivnosti, ki jih podjetja zasledujejo pri trženju končnim uporabnikom, so bolj ali manj skupna vsem kategorijam storitev in izdelkov v segmentu B2C; z oglasnimi aktivnostmi in ponudbo želijo kupca opozoriti in pritegniti. Z informacijami in referencami na spletu in prek družbenih omrežij se trudijo prepričati, da kupec prav njihove izdelke ali storitve vključi v svoj [...]
“Data,” “big data,” and “analytics” might seem scary to many, but they don’t need to be! These words are increasingly becoming ingrained in the vocabulary, and workflow, of the everyday employee today. And, as part of the wave of the future, more and more people will be consuming data and performing analytics. Now keep in [...]
